BeAware
Ethical Shopping Made Simple

Shop forPeace & Purpose

Discover brands that refuse to fund weapons manufacturers. Every purchase supports companies committed to peace and ethical practices.

Verified Research
Thoroughly investigated
Full Transparency
Open methodology
Peace Focused
Ethical partnerships
500+
Brands Researched
Continuously growing
100%
Transparent
Open methodology
Peace
Our Mission
Shopping for good

Our Mission: Clean Commerce

We believe consumers deserve to know where their money goes. That's why we've created a marketplace exclusively for brands that maintain ethical partnerships and refuse to support harmful agendas.

Thoroughly Vetted

Every brand undergoes rigorous background checks to ensure they don't fund organisations or activities that contradict peaceful values.

Ethical Partnerships

We verify that brands maintain clean supply chains and partnerships, ensuring your purchases align with your values.

Community Focused

Supporting brands that prioritise community development and peaceful business practises over profit maximisation.

Transparency You Can Trust

Our vetting process includes comprehensive research into corporate partnerships, investment portfolios, and business practises. We publish our methodology and regularly update our assessments.

  • Financial transparency reports
  • Partnership verification
  • Regular re-assessment
Transparency and verification process

Featured Premium Brands

Discover premium brands with verified clean investment backing. Each brand has been thoroughly vetted to ensure no ties to investment firms or organisations connected to warfare.

Lush
Verified

Lush

Beauty & Personal Care

Fresh handmade cosmetics with ethical sourcing and cruelty-free practices. Known for their commitment to environmental sustainability.

Huda Beauty
Verified

Huda Beauty

Beauty & Cosmetics

Premium beauty brand with clean investment backing and commitment to inclusive, high-quality cosmetics for all skin tones.

Sustainable Furniture
Verified

Sustainable Furniture

Home & Furniture

UK-based sustainable furniture company committed to eco-friendly materials and responsible manufacturing practices.

Fairtrade Lifestyle
Verified

Fairtrade Lifestyle

Lifestyle & Fair Trade

Promoting fair trade products and ethical lifestyle choices, supporting sustainable communities worldwide.

Artisan Furniture UK
Verified

Artisan Furniture UK

Handcrafted Furniture

Handcrafted furniture from skilled artisans, focusing on quality craftsmanship and sustainable wood sourcing.

Myakka
Verified

Myakka

Ethical Furniture

Ethical furniture retailer specializing in sustainable and responsibly sourced home furnishings.

Sustain Furniture
Verified

Sustain Furniture

Sustainable Home

UK family business dedicated to sustainable furniture solutions with environmental responsibility at its core.

CTRNE
Verified

CTRNE

Footwear & Wellness

Innovative sneakers with citrine crystals embedded in soles, designed as manifestation tools for healing, purpose, and positive energy.

Shop by Category

Discover ethical brands across all categories. Each business has been verified to ensure they don't support harmful organisations or activities.

Fashion & Clothing

Fashion & Clothing

Ethical fashion brands with clean partnerships

Home & Living

Home & Living

Furniture and decor from responsible manufacturers

Beauty & Personal Care
Huda Beauty
Lush

Beauty & Personal Care

Clean beauty brands with transparent practises - featuring Huda Beauty & Lush

Technology

Technology

Tech companies committed to peaceful innovation

Food & Beverages

Food & Beverages

Brands supporting local communities and fair trade

Books & Education

Books & Education

Publishers and educators promoting peaceful values

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